Creation Features – The Lego Company History

By adopting fans several and demographics, striking a fair balance between consistency and adaptability and taking the time to hear customers Lego has found a method to keep it is interlocking stones inside the hands of millions. It’s a model that other companies ought to follow, says McKee.

The government financial aid 1948, Ole Kirk Kristiansen and his workshop had just started producing a variety of wooden gadgets. It had not been before the following 12 months that they started off using a new plastic-injection rounds machine to produce plastic bricks, which immediately gave them an advantage over their competition in the thriving post-war marketplace.

In 1949, they set about producing the bricks with studs to them to enable them to combine together. It was a key iteration, making the bricks a lot more stable and durable. Later, in 1958, they made a major improvement with the benefits of what is known simply because the «stud and coupling system», which will ensures that each Lego brick fits with any other stone. These two essential iterations are why Profano sets manufactured 40 years back still interlock seamlessly with those crafted today.

Over time, Lego contains kept the finger for the pulse of pop tradition by partnering with big-name franchises just like Star Battles and Harry Potter. They have also appreciated the community of adults that are fans of the trademark, known as AFOLs (Adult Admirers of Lego), with a variety of sets such as the Back to the Forthcoming DeLorean time machine and a set of woman Nasa experts.

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